Back in the 80’s and 90’s (before the Internet), that if your business was not growing in sales, it was dying and your business was in trouble...
The world has gone digital, and there’s no going back. Almost everyone has a smartphone these days, and they use them every day to help make decisions, search, find brands to buy from or learn more about a product, service or a business.
While this may all sound like great changes, it presents some unique challenges for businesses. And without a path forward, some of those companies may not make it through the next few years. Businesses are often slow to change, and many of the evolutions that come quickly through our digital world don’t come easily or cheaply.