Smart posters showing the online portal’s merchandise have been placed on the walls of different stores and advertise products from fashion accessories to mobile phones that are available to buy from the company’s website.
This is an exciting opportunity for all e-commerce company to directly communicate with its customers. With the virtual store, we are taking online shopping to the next level by touching base with our customers and allowing them to shop from anywhere, anytime.
NFC tags are displayed on the posters for customers to tap. When doing so they are redirected to the e-commerce site, where they can see more information about their chosen product and make a purchase.
To purchase the item you simply wave your smartphone near the item or scan the QR code and the item will be shipped to wherever you desire.
This is a great way to drive online sales and allow the customers to physically interact with a brand. It allows customers to literally make an impulse purchase upon seeing an item they might like, and do so with incredible convenience.
Obviously these sort of virtual stores work best in areas of high traffic, but not hectic traffic. They are best where people are mulling about or waiting for something like a train or bus. But the potential of such a use of the NFC tag is impressive, and this should certainly be considered by any retail store looking to drive online sales through mobile websites.
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